Georgia’s sports history and unwavering passion for athletic excellence have been gaining national and global attention. With groundbreaking projects like U.S. Soccer’s first-ever National Training Center in Fayette County, the Peach State is proving to be a hub for sports investment, business and innovation. A major contributor to the realization of large-scale sports projects in the state is Calloway Title and Escrow. Founded by Marcus S. Calloway, whose pioneering work also brought Major League Rugby to Atlanta in 2019, our firm has consistently helped close high-impact deals in and out of the sports industry.
From our involvement in securing the site of U.S. Soccer’s Training Center to landmark projects like Truist Park, LakePoint Sports and Orlando Sportsplex, we are a trusted commercial title partner for these types of ventures.
U.S. Soccer’s Fayette County Training Center
Spanning 200 acres, this world-class facility will include over a dozen soccer fields, over 100,000 square feet of indoor courts and more than 200,000 square feet of high-performance facilities, locker rooms, headquarters offices and meeting spaces. The center will house all 27 U.S. Soccer National Teams, including Men’s, Women’s, Youth and Extended National Teams.
The project was made possible through a $50 million investment from philanthropist and Atlanta United owner Arthur M. Blank. It signifies commitment at every level—from enhancing training and development for talent to providing local communities with business and career opportunities, according to this article. Georgia Governor Brian Kemp told The Atlanta Voice, “More than 400 jobs will be made available during and after construction.” Additionally, the development aligns with local initiatives to build community-driven programs, including partnerships with nonprofits like Soccer in the Streets to promote equal access to coaching and training.
What Makes Georgia a Hot Spot for Sports Investments
Georgia has evolved into one of the most attractive states for commercial sports ventures and events, with Atlanta even earning the title “Sports Capital of the World” from Forbes after landing another MLB All-Star game that will come to town this year (2025). Here are just a few reasons why Georgia has become a hotspot and why Fayette County was the right choice for the National Training Center.
1. A Business-Friendly Climate
Georgia’s low tax rates, robust legal structure and government-backed incentives create a favorable environment for investors. The state consistently ranks as a top state for business, making it an appealing destination for high-value initiatives like the U.S. Soccer Training Center.
2. World-Class Infrastructure
Few places rival Georgia’s logistics and transportation network. The National Training Center’s location, just 15 miles from the Hartsfield-Jackson Atlanta International Airport—the world’s busiest airport, offers global accessibility. With direct flights to over 150 U.S. and 70 international destinations, the facility is ideally positioned to serve athletes, coaches, referees and soccer enthusiasts nationwide, according to this article.
3. Proximity to Talent
Georgia is already home to powerhouse organizations like Mercedes-Benz Stadium, The Masters and the College Football Hall of Fame, making it a deep pool of talent for both players and professionals. The training center’s location near this rich ecosystem of resources adds significant strategic value.
The future of soccer and other sports-related industries is promising, and we are proud to support its growth. Visit www.titlelaw.com to work with Calloway Title on your next commercial deal.