If you’ve spent any time driving through Georgia recently, you may have seen the familiar green glow of a new Publix storefront. Not long ago, we shared a look athow Publix’s expansion into Bainbridge, GA, provided a roadmap for smart, ground-up development.
But while the Bainbridge project was about a major brand planting its first flag in a new market, our more recent work at Mulberry Village tells the next chapter of the story. It’s what happens after the grocery store arrives, and why institutional investors are currently lining up to get a piece of the action.
Our team at Calloway Title and Escrow recently facilitated the title work and closing for the $13.4 million acquisition of this 75,200-square-foot shopping center in Gwinnett County. Even though this deal involved the sale of the center itself rather than a direct contract with Publix corporate, the “Publix Effect” was the unmistakable engine driving the value.
For investors and developers, this closing is a textbook example of why grocery-anchored assets are the “safe haven” of the 2026 real estate market.
1. Banking on Georgia’s Newest City
Location is the oldest rule in real estate, but the context ofMulberry Village is particularly unique. The center sits at the heart of theCity of Mulberry, Georgia’s newest municipality, which only began full operations in 2025.
Investors aren’t just buying brick-and-mortar here; they’re buying into a high-growth area where local governance is laser-focused on “Smart Growth” zoning. This efficiency reduces the long-term tax burden on commercial properties while increasing property values. As of early 2026, the city has alreadyissued over 1,600 permits, creating a massive wave of new “rooftops.” In retail, rooftops are the ultimate lead indicator. They represent a locked-in, local customer base that transforms a shopping center from a quick “pass-by” into a frequented destination.
2. The “Recession-Proof” Premium
While other sectors of commercial real estate have faced headwinds lately, grocery-anchored retail is enjoying its strongest valuations in a decade.
Mulberry Village arrived at the closing table with a 94% occupancy rate. The logic is simple: even when the economy gets bumpy, consumer spending shifts away from luxury goods and toward daily essentials. According toresearch from JLL, who represented the seller, the center sits at an intersection that sees over 32,000 vehicles per day.
High vehicle counts create habitual shopping patterns. When an essential grocer anchors a center, that traffic becomes “sticky”—meaning customers don’t just visit the anchor; they stay to visit the State Farm agent, the hair salon or the local café, providing a built-in safety net for the center’s smaller co-tenants.
3. Hidden Upside: The Outparcel Play
One of the most attractive features of theMulberry Village deal is the inclusion of four undeveloped outparcels. These are the smaller plots of land typically found along the edges of a shopping center, closer to the main road.
In a market wherenew retail construction is expected to fall by nearly 40% due to rising costs, these “pad-ready” sites are incredibly valuable. They offer the new owners a “value-add” opportunity to build medical offices or quick-service restaurants that can draw off the area’s impressive demographics, where average household incomesnow exceed $135,000.
4. Why Experience Matters in the Details
Closing a multi-tenant environment like Mulberry Village is significantly more complex than a single-tenant building. It requires navigating a dense web of reciprocal easement agreements (REAs), tenant exclusive-use rights and shared maintenance responsibilities.
If theBainbridge project represented the roadmap for expansion, Mulberry represents the power of long-term investment. Both require a clear, unencumbered title to ensure that the investor’s asset is truly protected.
This is where having a seasoned partner makes the difference. As we celebrate Calloway Title’s 30th anniversary, we’ve spent three decades refining the expertise needed to navigate these technical deals. While we are proud of our deep roots in developing the Atlanta market, we’ve increasingly applied this experience to help our clients close complex deals in states like Florida, Tennessee and South Carolina. To partner with us on your next commercial real estate deal, in any state and any sector, visit www.titlelaw.com.